# MarTech LA: AI growth systems for ServiceTitan operators

Your business runs on ServiceTitan. Your growth should too.

MarTech LA connects the data inside your ServiceTitan account to the ad platforms spending on it: Meta, Yelp, and Google. Customer segments score themselves overnight, campaigns fire when the numbers say so, and attribution closes back to invoiced revenue.

## Who this is for

If three or more of these are true, the audit will show you something useful within a week. If they are not, we will say so and point you somewhere better.

1. You run ServiceTitan as your field management platform, and you have run it long enough that the data is real.
2. You are between $20M and $125M in annual revenue, with multiple service divisions under one roof.
3. You already spend on Meta, Yelp, and Google, and you do not fully trust what your reports say it produced.
4. You have a marketing leader (or you are one) who reads numbers and asks where they came from.
5. You would rather have a system that runs than a dashboard that shows.

If you are under $5M or run a different field platform, this is not the right fit yet.

## The gap

Most home service companies sit on years of operational data and the budget to act on it. ServiceTitan reports stay in ServiceTitan, ad budgets run on intuition, attribution stops at the click, and enrichment is a one time project instead of a pipeline. The gap is not the data. It is the wiring between operational data and the ad platforms spending on it.

## The system

A sequence of agents, each with one job, all auditable:

* **Data flows nightly:** ServiceTitan to warehouse, enriched, scored, activated.
* **Agentic scoring with checks:** every customer is scored, and edge cases are flagged for human review.
* **Campaigns trigger themselves:** when a segment crosses threshold, audiences upload to Meta, Yelp budgets shift, and Google LSA bids adjust, with a paper trail.
* **Closed loop:** ad impression to booked job to invoiced revenue, in one view, with real CPL and ROAS by division.

New engagements start in supervised mode. Every action is reviewed before it fires, and more of the loop runs on its own over 60 to 90 days as the system builds a track record.

## What it produces

* A scored customer segment, refreshed nightly, with property and wealth signals appended.
* Campaigns that activate across Meta, Yelp, Google, SMS, and email from a single trigger.
* Attribution to invoiced revenue: a booked job sends a CAPI Lead, an invoiced job sends a CAPI Purchase with the actual revenue value.
* A daily executive brief, a geographic performance map, enriched CRM records, a predictive service pipeline, a cross division opportunity map, and an auditable budget reallocation log.

## How we engage

* **Build:** we stand up the pipeline from ServiceTitan to warehouse, enrichment, scoring, and ad platform connections. Two to four weeks to first segment in production. No migrations.
* **Run:** segments refresh nightly, campaigns trigger when the data says so, and we monitor every guardrail and ship updates weekly.
* **Measure:** one number per division, revenue from paid attributed to invoice, reconciled to the dollar.

## Next step

Request a free audit at [martechla.com/#audit](https://martechla.com/#audit) or email [info@martechla.com](mailto:info@martechla.com).

* [About MarTech LA](https://martechla.com/about/)
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