Marketing tech & AI that drives ROI
We help your brand with marketing tech and AI built for growth—helping private equity-backed home service companies boost revenue, attract attention, and scale with confidence.
A partner, not a vendor
What we do
Driving a smarter way to scale home service brands
We help private equity-backed and growth-minded home service companies increase ROI through advanced marketing tech, automation, and AI—built on proven industry strategy, speed, and precision.
AI that finds, qualifies, and books your best leads
We use advanced targeting, automation, and ad creative powered by AI to generate leads that convert—without wasting spend on tire-kickers.
- AI-driven audience building & lookalike modeling
- Performance-tested ad creatives and copy
- Smart budget allocation across platforms
- Automated lead capture and qualification
- Instant follow-up flows that drive booked appointments
of your future customers are already searching—AI makes sure you’re the one they find and book.
Automate the follow-up. Accelerate the close.
We build high-converting automations using GoHighLevel, Zapier, and your CRM—so no lead gets missed and your team stays focused on sales, not busywork.
- Automated lead nurture via text, email, and VM
- Smart routing & notifications to your sales team
- Missed call text-back and form follow-up flows
- Re-engagement automations for stale leads
- Custom pipeline & tagging logic to track every step
of leads convert better when followed up within 5 minutes—automation makes that happen every time.
Build funnels that convert. Retarget leads that hesitate.
We design frictionless funnels and smart retargeting flows that turn traffic into booked appointments—so you close more without chasing.
- High-converting landing pages & booking flows
- Retargeting ads across Facebook, IG, and Google
- Conditional follow-up based on lead behavior
- Abandonment recovery and form drop-off capture
- Funnels tailored to home services
of leads who don’t convert the first time will engage with smart retargeting—make sure you’re following up the right way.
Track every dollar. Prove every win.
We give you full visibility into what’s working—tying ad spend to booked jobs, revenue, and real ROI across platforms, pipelines, and campaigns.
- CRM + ad platform attribution
- ROI matchback to booked revenue
- Dashboard views for PE operators and GMs
- Lead source tracking & funnel drop-off data
- Alerts for underperforming campaigns
of PE operators say clear ROI reporting is the #1 factor in scaling marketing—our systems make it effortless.
About MarTech LA
We combine automation, AI, and data to drive scalable growth
We help private equity-backed home service brands unlock more revenue through marketing systems built to convert—powered by automation, AI, and smart data tracking. Whether you’re managing one brand or an entire portfolio, we give you the visibility and performance to scale with confidence.
Our clients manage over $1B in home service revenue
Zero client churn in the last 24 months
Trusted by PE firms scaling multi-brand platforms
Built and managed by seasoned sales, ops, and tech leaders
Request to meet with us
- 30-min strategy call
- In- depth audit
- Growth Roadmap
Why MarTech LA
How we drive revenue
AUTOMATE FOLLOW-UP & BOOK MORE JOBS
We build intelligent workflows that turn leads into appointments—using GoHighLevel, Zapier, and smart CRM logic to eliminate follow-up gaps.
LAUNCH HIGH-PERFORMING AD CAMPAIGNS
From Google to Facebook to Yelp, we manage ads that drive real results—built to attract high-ticket service jobs and filter out junk leads.
TURN DATA INTO PROFITABLE DECISIONS
We tie ad spend directly to revenue with matchback reporting, dashboards, and insight tools—so you know what’s actually working.
OPTIMIZE EVERY STEP OF THE FUNNEL
From landing pages to retargeting to nurturing cold leads, we refine the entire customer journey to maximize conversion and close rates.
Driving revenue growth for PE-backed brands and operators
We don’t just generate leads—we build systems that turn them into booked jobs, measurable revenue, and scalable growth across entire home service portfolios.
Average revenue lift
