Frequently asked questions
Common questions about how MarTech LA works, who it is for, and how to get started.
Who is MarTech LA for?
Home service companies that run ServiceTitan, typically between $20M and $125M in annual revenue, with multiple service divisions and existing spend on Meta, Yelp, and Google. If you are under $5M or run a different field platform, it is not the right fit yet, and we will say so up front.
Do I need ServiceTitan?
Yes. The system is built on ServiceTitan customer, job, and invoice data. That data is what lets targeting run on real customer records and lets attribution close to invoiced revenue.
Which ad platforms do you work with?
Meta (Facebook and Instagram), Yelp, Google Ads, and Google Local Services Ads. Reactivation texts and emails go out through your existing GoHighLevel account.
How long does it take to get started?
Two to four weeks from kickoff to the first scored segment in production. There are no migrations and no rip and replace. Your existing stack stays exactly as it is.
How is attribution measured?
A booked job sends a Lead event to the Meta Conversions API, and an invoiced job sends a Purchase event with the actual revenue value. Meta, Yelp, and Google results reconcile back to ServiceTitan in one view, by division, zip code, and week.
What data do you add to customer records?
Property and wealth signals such as home value, equity, system age, and permit history, matched by address. Up to 85% of customer records are enriched, refreshed nightly.
Does the system run campaigns without human review?
Not at first. New engagements start in supervised mode, where every action is reviewed before it fires. Over 60 to 90 days, as the system builds a track record on your business, more of the loop runs on its own. The guardrails stay in place.
What is the free audit?
The Revenue Leakage Audit is free. It maps where revenue is leaking across your ServiceTitan, Meta, Yelp, and Google data and puts a dollar figure on what it costs to fix, so you know before the first call. Request it at martechla.com/#audit.
How much does it cost?
Pricing is scoped per project after the audit, based on your divisions, platforms, and goals.
How do I contact MarTech LA?
Email info@martechla.com, call 310 362 9189, or request the free audit at martechla.com/#audit. MarTech LA, LLC is based in Los Angeles and works with operators across the US.